雷速体育

创新、营销助力品牌建设-上海营销策划公司

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  • 创新、营销助力品牌建设-上海营销策划公司

  • 发布时间:2017-7-10    文:

  • 雷速体育PEIKEWEI:XIEXIE,MEICIWOZUIXIHUANDEHUANJIEJIUSHITAOLUNHUANJIE,WOMENHUIYOUJIHUITINGDAOLAIZIGONGYINGSHANGDEZHENSHITANTAO,HAIYOUYIGEJIHUIJIUSHITINGDAOMAIJIADEZHONGGAO。JINTIANDAGAISHIDAOWUDIANYIKEZHONGZUOYOUJIESHU,XIANZAISHIDIYICITINGDAOGONGYINGSHANGDESHENGYIN,HAISHIQINGGONGYINGSHANGDAIBIAOJIANDANDEZUOYIXIAZIWOJIESHAO,LINZONGXIANLAIBA。

    LINYAN:DAJIAHAO,WOJIAOLINYAN。LAIZISHAMENHENGHAOLVYOUYONGPINYOUXIANGONGSI,WOMENGONGSIYU1996NIANKAISHIZIZHUYANFAHUWAIXIUXIANYONGDEDAIQUANTAOCANJUDEYECANBAOCHANPIN,WOMENCONG2008NIANKAISHIGUANZHUGUONEISHICHANG,ZAIGUONEICHUANGJIANLEZHEIGEPINPAI,ZHUYAOSHIYUYONGXIUXIANDUJIA,ZHUANZHUKAIFAGUONEIXIUXIANYONGPIN。WOXIANZAIDAIZHEWODETUANDUIZHENGZOUZAIZHONGGUOZHIZAOZHUANXIANGGUOJIPINPAIKAIFADELUSHANG,YOUYIXIEDONGXIXIANZAIZUOHAISHIHENXINKUDE。XIEXIEDAJIA。

    雷速体育PEIKEWEI:ZAIGUONEIYESHIYOUYIGEFEICHANGJUDADESHICHANG,ZUOYIXIEPINPAIGONGZUOYESHIFEICHANGHAODE。JIEXIALAIQINGLIUZONGJIESHAOYIXIA。

    LIUWANGYONGJIE:DAJIAHAO,WOSHIZHANGZHOUSHIQILINDIANZIYOUXIANGONGSIDELIUWANGYONGJIE。WOMENGONGSI1992NIANCHENGLIDE,DAOJINNIAN18NIANLE。WOMENYOUZIJIDEYIGEYANJIUTUANDUI,XIANZAIYIJINGCONGYUANLAIDEZHIZAOYEZHUANXIANGFUWUXINGYELE,ZHIJIEZUOLINGSHOUDUAN,ZIJIZUOLIANSUODIAN。YOUZHUANMENDEBUMENZUOMINYONGYEWU,SUOYIJIUZUOLIANSUODIANLE。WOMENDECHUKOUSHICONG2003NIANKAISHIQIDONGDE,ZAIGUONEIDEXINGYEZHONGZHEIGEPINPAIYIJINGSHUQILAILE。JIUTANZHEIXIE,XIEXIE。

    SHIQUJIAGEYOUSHI,QIYEMIANLINJUDATIAOZHAN

    雷速体育PEIKEWEI:XIEXIE。XIANZAIWOXIANGTINGYITINGLIANGWEIDAIBIAOTAOLUNYIXIA,ZUIJINLIANGNIANLAIZIJIGONGSIDEJINGZHENGYOUSHIYOUMEIYOUFASHENGSHENMEBIANHUA?ZIJIDEDINGWEIFANGMIAN,YIJIZAIHAIWAIDEMAIJIAXIGUANSHANGYOUNAXIEBIANHUA?QINGWEN,NIMENZIJIJINGZHENGYOUSHIFASHENGLEBIANHUALEMA?

    LIUWANGYONGJIE:ZHEILIANGNIANLAICHUKOUQIYEMIANLINJUDADETIAOZHAN,YISHIGENCHUKOUQIYEYUANLAIDEJINGZHENGGENGDALE,ERSHIXIANZAIDECHENGBENTIGAOLE。ZAIGUOJIJINGZHENGYOUSHISHANGYESHIQULEJIAGEYOUSHI,WOXIANZAILEJIEYOUYIXIEDIFANG,XIANGYUENAN、YINDUZHEIXIEDIFANGJIAGEGENGJIADILIAN,SUOYIZAIZHEIGEQINGKUANGXIA,WOMENQIYEYINGGAIYOUYIGEZIJIDECHUANGXINSILU。WOMENZAINIANQIANYIJINGGAOLEYIXIEDAXINGDETUIGUANG,ZAIGUANGDONG、SHAMENZHEIXIEDIQUZUODE。ZAIGUOWAICAIQUDESHICHANPINCHUANGXIN,ZIZHUQIYEDOUJUBEICHANPINDEGENGXINNENGLI,BAOKUOZHILIANG、BAOKUOGONGNENGSHEJI,ZHUYAOSHIZUOCHANPINDEGONGNENG。ZHEISHIGONGSIZUODEYIXIEGONGZUO。PEIKEWEI:GUIGONGSIZUIJINBANNIANDUOSHIWEILEPINPAIZUOLENAXIEFANGMIANDEGONGZUO?

    LIUWANGYONGJIE:WOMENZUOZHEIGEXINGYEZHIYOUYIGEGONGSI,YUANLAISHITONGYIGEGONGSIDE,DANSHIXIANZAIFENKAILE,ZHENDUIMEIGUOSHICHANGYOUZHUANMENDE,YAOZHIZUOYIXIECHANPINLAIBAOZHENGPINPAI,RUGUOYAOSHICONGZHIZUOPINPAIKAISHI,DANGDIDEZHUANLIFANGMIANYAOZUOYIXIEGONGZUO,YINWEITALONGDUANLEWOMENDEHENDUOSHICHANG。WOMENXIANZAIZHUYAOYIFANGMIANSHIZUOZHUANLI,ERSHIZUOPINPAIZHIMINGDU,SANSHIZUOZHENDUIQUYUYOUMUDEDEQUZUO。WOMENGONGSIZAIZHONGGUODEXINGYELIMIANZUOBIAOZHUNFANGMIANDE,YEKEYIDINGZHIYIXIECHANPIN,BIRUSHUOXIANGJIQISHANGYONGDEDIANZICHANPIN,KENENGYINWEIYIXIEYINSUYAOYOUYIXIEBUTONGDEGUIDING,WOMENJIUGENJUTAMENDEYAOQIUJITAZUOCHULAI。

    SHICHANGJIAWEIDIZOU,PINPAIJUEQIDEMENGYAZHUANGTAI

    雷速体育PEIKEWEI:HENYOUYISI。WOMENQIANMIANYEJIESHAOLEZAIDANGDIKEYIZHAODAOYIXIEZIYUAN,ZHEIYESHIYIGELINGWAIDELIZI,JIUSHIQIYEZHIJIEQUZHANGWOZHEIYIKUAIZIYUAN。BUZHIDAOLINZONGYOUSHENMEYAOBUCHONGDEMA?ZIJIDEJINGZHENGYOUSHIHUOZHEDINGWEIZUIJINYOUFASHENGSHENMEYANGDEBIANHUAMA?

    LINYAN:GANGCAILIUZONGJIANGDESHICONGZHENGGEXINGYEFANGMIANDE,WOXIANGCONGCHENGBENDEQINGKUANGLAISHUOYIXIA,ZHUYAOSHIXIANZAISHICHANGZHEIYIKUAI。WOMENDECHANPINCONG1996NIANDAO2000NIANSHIYIGEXINXINGDEGUOCHENG,2000NIANDAO2005NIANSHIFAZHANDEYIGEGUOCHENG,2005NIANZHIHOUDALUDESHICHANGKUOZHANGLEYIHOUCHENGSHUDUJIADALE,ZHONGJIANYOUYUDAOJINRONGWEIJIDEYINGXIANG,SHICHANGQUESHIYOUHENMINGXIANDEBIANHUA。WOMENYEKEYIKANDECHULAI,YUANLAIWOMENYOU65%DOUSHIZUOLIPINZHEIYIKUAI,YINGGAISHUOCONG2005NIAN、2006NIANKAISHICAIMANMANJINRUDAOZHONGDUANDESHICHANG,SUOYIYUELAIYUEZAICHAOSHILIKANDAO,WOMENDEKERENYOUCONGJINKOUSHANGDAOFENXIAOSHANG,SHENZHIYOUPIFASHANGZHEIYANGDEQINGKUANG,YINCICONGZHEIYIKUAIKEYIKANDECHUSHICHANGSHANGDEBIANHUASHIJIAWEIZHUJIANXIANGDIZOU。DUIWOMENERYAN,RUGUOSHUOQIANJINIANGANJUEDAOSHICHANGYOUSHENMEYANGDEBIANHUADEHUA,YINGGAISHUOSUIZHECHANPINFAZHANCHENGSHUDEGUOCHENG,TADEJIAWEIYEZAIFASHENGBIANHUA。

    雷速体育PEIKEWEI:HENHAO,WOMENDAJIAYEYIJINGNENGGOUGUANCHADAOZHEIXIEBIANHUALE。ZAIXINGXIAOHETUIGUANGCELVEFANGMIANYEHUIGENZHEGAIBIAN,NIMENZENMEQUYUCEWEILAI?TUIGUANGDECELVEFANGMIANHUIYOUSHENMEYANGDEJINGYANNI?

    雷速体育LINYAN:TANBUSHANGJINGYANLE,WOXIANGGENDAJIAFENXIANGYIGEJIAOXUN。ZONGTILAISHUO,WOMENZAIZUOWAIMAODEGUOCHENGZHONG,YINWEICHANYELIANSHIHENZHAIDE,ZIJIDEMINGANDUBUGOUGAO,YIZHIYILAITUIGUANGDEMOSHISHISHISHANGJIUMEIYOUFASHENGBIANHUA。WOXIANGYEXUZAIZUODEYOUGENWOLEISIDEGANJUE,ZUOCHANPINCHULAI,BACHANPINJINLIANGDEZUOHAO,RANHOUWOMENJIUQUKANBAN,ZAIQUGENKEHULIANXI,ZHEIYANGYOUDANJIUGUOLAI,MEIDANJIUZAIJIALIDENGZHE。

    雷速体育TUIGUANGZHEIYIFANGMIANLAISHUO,SHUOSHIHUALIANGNIANQIANWOMENHAITANBUSHANGTUIGUANG,DANSHIJIUXIANZAIERYAN,WOXIANGSHUODESHIWOMENKAISHIMANMANDEJIERUPINPAI,DANSHIXIANJIEDUANWOMENDEZHONGDIANHUIFANGZAIGUONEI。ZHIYUGUOJIPINPAIDETUIGUANG,WOXIANGXINHUISHIYIGEBIJIAOMANZHANGDEGUOCHENG,SUOYIWOXIANGYEZHINENGSHIZAIBIANXUEBIANMOSUODEGUOCHENGZHONGLAIDE。YEXUYOUYIXIEDONGXISHIGONGYONGDE,BIRUSHUOPINPAIDELINIAN,TAGENXIAOFEIZHEZHIJIANBAOCHIZIJIDEQINGGANLIANXI。TUIGUANGZHEIYIKUAIQISHIYESHIZHONGYAODE,YISHIZHENDUIKEHUDEQUYUHUAZUOYIXIEDIAOZHENG,GENJUBUTONGQUYUBUTONGXIAOFEIZHEDEXUQIUZUOYIXIEXIANGYINGDE、ZHENDUIXINGDETUIGUANG,YEXUZHEISHIPINPAIJUEQIDEMENGYAZHUANGTAI。

    雷速体育ZHUDONGCHUJI,CAINENGGENGHAODEBAWOSHICHANGDONGXIANG

    PEIKEWEI:TINGQILAIHENQINGXI。WOCENGJINGYETINGBIERENSHUOGUO,CHUKOUGENNEIXIAOYESHIYOUMOUXIEFANGMIANDEGOUTONG,DOUSHIHUBUDE,QIYEKEYIYONGCHANPINFANGMIANDEXIAOXIZHUANDAONEIXIAO,ERQIEPINPAIFANGMIANWEILAIYEBANGZHUNIDE。

    QINGWENYIXIALIUZONG,NIZIJIRENWEITUIGUANGFANGMIAN、XINGXIAOFANGMIANDEQINGKUANGZENMEYANG?ZUIJINLIANGNIANLAIFASHENGGUONAXIEBIANHUA?NENGBUNENGHEWOMENFENXIANGYIXIA。

    LIUWANGYONGJIE:WOMENYUANLAIZHUYAOZAIGUONEIZUO,GUONEIZHEIJINIANDESHICHANGJINGZHENGFEICHANGCANLIE,YINWEIYOUHENDUOBUGUIFANDEDONGXI。XIANZAIKEHUZAIBUDUANDEZHUIQIU,TAMENDEZHUIQIUYEDOUSHIYOUZHENGYIDE,TAMENKEYIMINGBAIZHONGJIANDEJINGZHENGLIYI。ZAIZHONGGUOYEYOUYIXIEDAPINPAIZAIZUOZHEIZHONGGONGZUO,ERQIEWOMENZHENGGEGUOCHENGZHONGJIUSHIQINGZIXUNGONGSILAIZUODE,JIEDUANSHANGGENJUKEHUYAOQIULAISHEJI、LAIZHIZUO。WOGANJUEGUONEIZAIGUIMOSHANGYAOZUODA,WOMENDESHICHANGYEYAOZUOHAO。

    雷速体育PEIKEWEI:HENYOUYISI。GUONEISHICHANGQUESHIYOUYUELAIYUEDUODEWENTI,BUTONGDEQUYUYEHUIDAILAIBUTONGDEJIHUI。QINGWENYIXIALINZONG,NIDENEIXIAOHEWAIXIAOXIANGBIJIAOSHIZENYANGDE?

    LINYAN:GANGCAICONGLIUZONGDEMOSHISHANGWOFAXIANYIGEFEICHANGQIMIAODEXIANXIANG,LIUZONGSHIDINGWEIZAIGUONEI,XIANZAIZOUXIANGGUOWAIQU。WOMENQIAQIASHIXIANGFANDE,XIANZUOGUOWAIDECHANPIN,RANHOUZAIJIANJIANHUILAI,QUESHISHILIANGGEWANQUANBUYIYANGDESILU。WOMENZAI2006NIANYIQIANDOUSHIFEICHANGZIHAODESHUOWOMENDECHANPIN100%CHUKOU,DANSHIXIANZAIHUIXIANGQILAIZHEISHIYIZHONGHENYOUZHIDEXUANYAN。WOJUEDEHELIDEBILIYINGGAISHIWUBIWU,YINGGAISHIYOUYIBANZUOCHUKOU,YIBANZUOGUONEISHICHANG。WOMENGONGSIXIANZAIGUONEIDEBILIHAISHIBIJIAOXIAO,DAGAIZAI20%ZUOYOU,WOMENDEZHONGJIMUBIAOSHIGUONEIFENEZUODAO50%,SHENZHIZUODAO60%。

    雷速体育PEIKEWEI:WOMENYEXIGUANSHUOBUYAOBASUOYOUDEJIDANFANGZAIYIGELANZILI,KEYIBAFENGXIANFENDAOBUTONGDESHICHANG。MEIYIGECHANPINDOUSHIBUYIYANGDE,LIANGGEQIYEDECELVEFANGMIANYESHIBUYIYANGDE。WOXIANGTINGYITINGMAIJIADEYIJIAN,DUIZAICHANGDEQIYEYOUSHENMEYANGDEJIANYI,ZAIPINPAIFANGMIANSHENMESHIHOUZUISHIHE,ZENMEYANGWANGZUOZENGZHIFUWU,ZENMEYANGTISHENGZHEIXIEFANGMIAN?

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