雷速体育

品牌策划:把品牌做成信仰

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  • 品牌策划:把品牌做成信仰

  • 发布时间:2017-6-28    文:

  • 雷速体育“RENLEISHIQULIANXIANG,SHIJIEJIANGHUIZENYANG。”CENGJING,LIANXIANGDEZHEIJUGUANGGAOYUYIYIYUSHUANGGUANDEYINGXIANGLIRANGLIANXIANGDIANNAOYIPAOZOUHONG。RUJIN,LIANXIANGBUZAIJINJINSHIMAIDIANNAODE,LEPhoneZHINENGSHOUJI、LEPadPINGBANDIANNAOYIJIGENGDUOXINCHANPINZAILIANXIANGZHEIGEPINPAIDAQIXIADEYICHENGZHANG。

    LEPhone、LEPadZHEIXIEKANSISHUXIDECIYANHENRONGYIRANGRENLIANXIANGDAOPINGGUOiPhone、ipad,YOUCI,LIANXIANGBEIKOUSHANGLE“SHANZHAI”DEZIYAN。QISHIBUGUANGSHILIANXIANG,FANGYANKANKANGUONEIIT、DIANZISHICHANG,SHANZHAIDEJIYINWUBUYINGXIANGZHEZHONGGUODIANZILEICHANPINDEFAZHAN。

    雷速体育WEISHENMEPINGGUOSHOUJIKEYIYICIYOUYICIXIANQIRENMENDEGOUMAIREQING?WEISHENMEWULUNPINGGUOGENGXINYOUDUOKUAI、JIAGEDUOANGGUI,DOUBUHUIYINGXIANGQISHENHUAJIDEXIAOLIANG?WEISHENMEZUIJINXINCHANPINiPhone4CHUXIANLEXINHAOWENTIHOUXIAOFEIZHEYIRANBUJIANDUIPINGGUODEXINXIN?YUANYINJIANDAN,PINGGUOBAPINPAIZUOCHENGLEYIFENXINYANG。

    XIANGZONGJIAOYIYANGJINGYINGPINPAI

    ZONGJIAO,WEIRENMENDAILAIJINGSHENJITUOHEJIECHUKUNHUODECHAOTUOFANGFA。PINPAIYUZHIYOUGONGTONGZHICHU,JIWEIMANZURENLEIXUQIU,ZAIYINGHESHEHUIXUQIUDETONGSHISHIZHANFUHUORENXINDEMOFA。

    ZHEIGESHIJIESHANGYOUZHEIYANGYIQUNXIAOFEIZHE:TAMENDUISUOZHONGAIDEPINPAIFANGFANGMIANMIANLERUZHIZHANGJINJINLEDAO;TAMENDUIPINPAIDEZHONGSHIYOURUZONGJIAOXINTUBANQIANCHENG,BINGSHENTILIXINGDICHONGDANGPINPAIDEWEIDAOSHI,DUILAIZITARENDERENHEDIHUIDOUJILIBIANJIESHENZHISHIHUIJI;TAMENYOUYIHEQITAPINPAIDEYONGHUZHEQUBIEKAILAI,SHENZHIDUIQITAXIAOFEIQUNCHIZHIYIBI;TAMENJIJICANJIAGAIPINPAIJUBANDEGEZHONGHUODONG,BINGWEIZIJISHIGAIPINPAIDEZHUISUIZHEERGANDAOJIAOAO;ZHEIQUNXINTUTONGSHIYESHICHUANJIAOSHI,JIANGGAIPINPAITIGONGDEYIXILIEMANZU,BAOKUOWUZHIHEJINGSHENDE,BUYIYULIDIXIANGQITAXIAOFEIZHETUIJIAN。ZHEIJIUSHISUOWEIDE“PINPAICHONGBAI”。PINGGUOSHOUJIJIUSHIZHEIYANGYIGERANGWUSHUXIAOFEIZHEWEIZHIMOBAIDE“ZONGJIAOHUAPINPAI”。

    ZONGJIAOLILIANGDEQIANGDA,ZAIYUTANENGGOUYIZIJIDEJIAZHIGUANQUYINGXIANGWUSHUSHIRENDESHENGHUOLINIANHEXINGWEIZHUNZE。WEIDADEPINPAIYETONGYANGNENGSHIXIAOFEIZHEZAIPINPAIHEXINJIAZHIGUANDEGANZHAOXIAJIJIEQILAI,DUIPINPAIDEJIAZHIGUANXINGCHENGRENTONGHEGUISHUGAN。

    雷速体育SUIZHEXINXISHIDAIDEFEISUFAZHAN,DIANZIZHANPINDEGENGXINHUANDAIGENGSHIRIXINYUEYI。ZAIJINTIAN,KEGONGRENMENTIAOXUANDESHUMACHANPINGENGSHILINLANGMANMU。LIANXIANG,ZAIYUPINGGUOiPhoneDEBEISHUIYIZHANZHONG,SHOUXIANYAOZHIDINGDEZHANLVEMUBIAOYINGGAISHIBANIDEPINPAIJINGYINGCHENGZONGJIAOXINYANG。

    XUNZHAOPINPAIZONGJIAODEDNA

    雷速体育RANGPINPAIYONGYOUZONGJIAODEDNAXIANYAOJIEJUEPINPAIJIAZHIGUANDEWENTI。DANGPINPAICHENGWEIYIGEXIAOFEIZHESUOXINYANGDETUTENGSHI,XIAOFEIZHESUOGOUMAIDEYIJINGBUSHICHANPINDEBENSHEN,ERSHIZHEIGEPINPAIBENSHENSUOTEYOUDEYIZHONGJIAZHIGUAN。ZHEIZHONGJIAZHIGUANYEXUSHIYIZHONGSHENGHUOFANGSHI、SHIYIZHONGSHENGHUOTAIDU、SHIYIZHONGRENSHENGZHUIQIU。DANGZHEIZHONGJIAZHIGUANTONGGUOSHIHEDEZAITIYUXIAOFEIZHESHIXIANLESHENDUDEGOUTONGBINGTONGXIAOFEIZHEYINQIXINLIGONGMING,DEDAOXIAOFEIZHEDEZHUIPENGSHI,PINPAIYIJINGCHAOYUECHANPINSHITIBENSHEN,YONGYOULESHENGMINGLI。

    PINGGUOPINPAIDEJIAZHIGUANLINIAN:“DULI、ZIYOU、SHISHANG”。XUNSUZAIQUANQIUSHICHANGSHOUDAOXINYIDAINIANQINGRENDECHONGBAI。SHENZHILIANMEIGUOZONGTONGAOBAMASHOUZHONGDEipodYEBEIMEITIYUWEI“DANGDAIMEIGUOWENHUADEBIAOZHI”。BUGUANGSHIPINGGUO,RENMENWEILEMAIZHILVSHOUBAOKEYISHENGCHIJIANYONGDABANNIAN;KEKOUKELEMAIBIANLESHIJIESHANGDERENHEYIGEDIFANG,JIUNEIMEYIZHONGKOUWEIQUEMEILIBAINIANBUJIAN;YITIAOJIAZHI10YUANDELINGDAITIESHANGPIERKADANDEBIAOQIANKEYIMAIDAOSHANGQIANYUAN。ZHEIYIQIEDOUSHITADEPINPAIDNAZAIZUOZONG。

    YIGEHESHIDEJIAZHIGUANSHIBAOZHENGPINPAIKUAISU、JIANKANGCHENGZHANGDEBIYAOTIAOJIAN。

    CHUANGXINRANGPINPAIGENGSHOUZUNJING

    QIANMIANSHUODAOQUESHIJIAZHIGUANDEPINPAIRUTONGMEIYOUSECAIDEFENGJING,MEIYOULINGHUNDEROUTI,WUFAJINRURENMENDESHIXIAN,ZUOYOURENMENDEGANQING。ERQUESHAOCHUANGXINDEPINPAI,JIURUTONGMEIYOUXINXIANXUEYEDEJITI,ZHONGJIUBUHUIZOUDEZHANGYUAN。

    PINGGUOYIQI“YIZHIBEIMOFANG,CONGWEIBEICHAOYUE”DEYOUYUEGANLINGXIANYUDIANZIPINXIAOFEISHICHANG,CHUANGXINSHITABUJIEDEDONGLI。CONG“GUIZUWENHUA”DAO“NIANQINGHUA”ZAIDAO“SHISHANGHUA”,PINGGUOPINPAIYIZHIWEIXIAOFEIZHETIGONGXINXIANDEGAINIANHEDUOYUANDEFUWU。

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