雷速体育

阿尔·里斯:中国企业要以品牌致胜

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  • 阿尔·里斯:中国企业要以品牌致胜

  • 发布时间:2017-6-26    文:

  • 雷速体育FEICHANGRONGXINGJINTIANNENGGOUYUDAJIAXIANGSHI,JIEZHIMUQIANWOYIJINGCHUBANLE11BENSHU,ZHEI11BENSHUQUANBUYIJINGYONGZHONGWENCHUBANLE,ZHONGGUOSHISHIJIESHANGWEIYIQUANBUCHUBANWOSHUDEGUOJIA,WOLAIDAOZHONGGUOFEICHANGGAOXING。CICIWODAOZHONGGUOFANGWENYESHIFEICHANGXINGFENDE,YINWEIQUANQIUFEICHANGZHIMINGDESHANGYEMEITIDOUZAITANLUNXIAYIGECHAOJIDAGUOJIUSHIZHONGGUO。BIFANGSHUO,ZAIYIXIECAIJINGHUOSHANGYEMEITIFENGMIANSHANGYOUZHEIYANGDEBIAOTI“ZHONGGUOZHENGZAIHANDONGSHIJIE”,HUOZHESHUO“XIFANGDEQUANLIHECAIFUZHENGZAIXIANGDONGFANGZHUANYI”。SHIJISHANGWODUIZHEIJUHUADELIJIESHIZHEIYANGDE,ZHONGGUODEJUEQIBINGWEIDUIQITAGUOJIAZAOCHENGWEIXIE,TABUSHILIANHEGUOLI,ZHONGGUODEJUEQIBINGBUHUIJIANSHAODANGAO,HUIBADANGAOBIANDEGENGDA,SHIGUOJIMAOYIZHONGXIANGGUANDEGUOJIACONGZHONGSHOUHUI。

    GENJULIANHEGUOZUIXINBAOGAO,ZHONGGUOSHIZAIQUANQIUZHIZAOYEZHONGPAIMINGDISANDEGUOJIA,DIYIWEISHIMEIGUO,DIERWEISHIRIBEN,DISANWEIJIUSHIZHONGGUO。ZHONGGUOCHENGWEIZHIZAOYEDEQIANGGUO,ZHUYAOYOULIANGGEYUANYIN:DIYIZAIYUTADEZHIZAOGUIMOSHIFEICHANGPANGDADE;DIERYINWEITADEZHILIANGYOULIANG,SUOYIZAIGUOJISHANGXIANGYOUSHENGYU,BIRUWOZIJIJIALIDEJIAJUBAOKUODABUFENYIFUDOUSHIZHONGGUOZHIZAODE。

    ZHONGGUODEZHIZAOCHENGBENJIANGSHANGSHENG

    雷速体育YIBANLAIJIANG,DANGYIGEGUOJIASHILISHANGSHENGDESHIHOU,XIANGDUILAIJIANG,JINGZHENGDUISHOUDESHILIKENENGHUIXIANGDUIXIAJIANG。ZHONGGUOJINGJIZENGZHANGDETONGSHIHUIDAILAISHENMEJIEGUONI?RENJUNSHOURUZENGZHANG,TONGSHIYEJIUDAIBIAOZHELAODONGLIDECHENGBENHUISHANGSHENG,YINCIKENENGHUIYOUXIEKUAGUOQIYEHUIBAZHIZAOYEZHONGXINYOUZHONGGUOZHUANDAOGENGWEISHIHUIDEGUOJIA,BIRUFEILVBINDENGDENG。GUANJIANDEYIDIAN,JIUSHISUIZHEYIGUOJINGJISHILIDEZENGZHANG,RENJUNSHENGHUOSHUIPINGYEHUIXIANGYINGDETISHENG。BIFANGSHUO:ZAIWEILAIDEJISHINIANZHONGGUORENJUNSHENGHUOSHUIPINGHUIDADAOMEIGUO、RIBENDEXIANGTONGSHUIPING。RUGUOZHEIYANGDEHUA,YEJIUYIWEIZHEZHONGGUODEZHIZAOCHENGBENHUIZENGZHANG,YOUCIJINGZHENGYOUSHIJIUHUIXIANGYINGDISANGSHI。YINCI,ZAIJINGZHENGYALIHECHENGBENJIANSHAODESHUANGZHONGYALIXIA,SHIJISHANGXIANZAIZHONGGUODECHANYEDAOLEYIGEYOUCHENGBENYOUSHIXIANGPINPAIYOUSHIZHUANHUADEJIEDUAN,YEJIUSHISHUODAOLEYOUZHIZAOCHANPINXIANGZHIZAOPINPAIZHUANHUADEJIEDUANLE。

    雷速体育YIGECHENGGONGDELIZIJIUSHISHIJIESHANGSHENGCHANCHENGBENZUIGUIDEGUOJIABUSHIMEIGUO、BUSHIRIBEN,ERSHIDEGUO,DANSHIDEGUOBINGBUSHIKAOSHENGCHANYOUXINGCHANPINQUDEGUOJIADEJINGZHENGLI,ERSHISHENGCHANPINPAI,BIRUBENCHI、BAOMA。SUOYI,RUGUOSHUOZHONGGUODEZHIZAOYEBUWANGZHEIFANGMIANZHUANHUADEHUA,WEILAIDEJINGZHENGYOUSHIHUIFEICHANGLINGRENYOULV。

    雷速体育JUGEDAJIAFEICHANGSHUXIDEBABIWAWADELIZI,ZAIMEIGUOLINGSHOUJIASHISHIMEIYUAN,ZAIZHONGGUOCHUCHANGJIASHI35MEIFEN,QIZHONGDECHAJUSHIFEICHANGDADE,RUGUOSHUOWOMENZUOYIGEXUANZETIDEHUADAJIAKEYIXIANGXIANGNISHIXIANGYONGYOUZAIZHONGGUOZHIZAOBIBIWAWADEGONGCHANGHAISHIXIWANGYONGYOUBABIWAWAZAIMEIGUODEPINPAI。

    ZONGJIEYIXIA,GUOJIASHILIZENGZHANGBINGBUWANQUANYILAIYUZHIZAOCHANPIN,GENGDUODEZAIYUPINPAICHUANGZAO,RUGUOWOMENKANKANSHIJIESHANGJINGJIFAZHANBIHAODEGUOJIA,TAMENJIBENSHANGDOUBUWANQUANSHIYILAICHANPINCHENGGONGDE,TAMENSHIYILAITAMENDEPINPAIERZOUXIANGSHIJIEDE。RUGUOWOMENZUOYIGEBIJIAODEHUA,20NIANQIANZAIMEIGUOZHUYAOMEITISHANGTIDAOZHONGGUOHERIBENDESHIHOUSUOYONGDEBIAOTIJIBENSHIXIANGSIDE,DANSHI20NIANYIHOUWOMENKANKANZHEIXIEBIAOTIJIBENSHANGDOUZAISHUORIBENHUIBUHUITONGZHIQUANQIU,HUOZHESHUORIBENHUIBUHUIQUDAIMEIGUOCHENGWEISHIJIEDECHAOJIDAGUO,ZHONGJIANBIANHUADEYUANYINDAODISHISHENMENI?

    FANGFAN“RIBENBING”

    雷速体育JUTILAIJIANG,20NIANQIAN21%ZHIZAOYECHANZIYURIBEN,XIANZAIZHEIGEBILIXIAJIANGDAO18%。ZAIBIJIAOYIXIAGUSHIDEBIAOXIAN,ZAI17NIANZHONGRIBENGUSHIDEBIAOXIANXIAJIANGLE55%,DANSHIMEIGUOGUSHISHANGSHENGLE380%,SUOYIZHUYAODEYUANYINZAIYUDINGWEIDEBUTONG,JIYULIANGGELILUN:YIGEALILUN,SHUOZAIYIGEXINGYEZHONGJINGGENGXIZUO,CHUIZHIZONGXIANGFAZHAN。JUGEDAIERDELIZI,TAMENZHUANZHUYUZUOGERENDIANNAO,YINTEERZHUANZHUYUZUOXINPIAN,WEIRUANZHUANZHUYUZUODIANNAORUANJIAN,ZHEIXIEGONGSIDOUSHIALILUNDEJUTISHIJIAN;YUCIXIANGFAN,KUANERQIANDEGLILUNDAIBIAODEJIUSHIRIBENFUSHITONG,TASHENGCHANDECHANPINBAOHANFANGFANGMIANMIAN,BAOKUOGERENDIANNAO、XINPIAN、RUANJIAN,XIANGDANGYUDAIER、YINTEER、WEIRUANDEJIEHE,WOMENZAIKANKANTAMENZAICAIWUSHANGDEBIAOXIANSHIZENYANGDE,ZAIGUOQUDE20NIANZHONGDAIERDELIRUNHEZONGTIXIAOSHOUEZHIBISHI6%,YINTEERSHI20%,WEIRUANSHI30%,DANSHI,DAERQUANDEFUSHITONGZAIGUOQU20NIANZHONGFANERYINGYEEXIAJIANGLE17MEIYUAN。

    雷速体育SUOYI,WOMENDUIZHEIZHONGKUANERQIANDEMOSHIQUGEMINGZIJIAORIBENBING,YEJIUSHIBANIDEPINPAIFANGZAIHENDUOBUTONGDECHANPINLEIBIESHANG,SHIJIZHEIYANGZUOSHIBUNENGJIANLIQIRENHEYIGEFEICHANGZHUANZHUERYOUXIAOPINPAIDE。JUGELIZILAIJIANG,RIBENQIYEPINGJUNLIRUNZHANZHENGTIYINGYEEZHIBISHI1%,DANSHIQIAN500JIAMEIGUOQIYEZAIZHEIGESHUZISHANGSHI7.9%,YEJIUSHISHIRIBENTONGXINGDE7BEI,JIANGJIN8BEI,ZHEIJIUHUIDALEWEISHENMEZAIGUOQU20NIANZHONGMEIGUOGUSHIBIAOXIANLIANGHAO,ERRIBENGUSHIYIZHIZAIXIAJIANG。HENDUOMENDOURENWEISUONISHIYIGEQIANGSHIPINPAI,YINWEISHEJIDAOHENDUOCHANPIN,YESHEJIDAOGEZHONGYINGXIAO,CONGCAIWUBIAOXIANLAIKANSHUIHOULIRUNLVZHIYOU1.7%,RUGUOZHEIGESHUZIFANGDAOMEIGUOSHICHANGZHONGDEHUA,ZHEIJIAGONGSIDECEOYIDINGHUIBEICITUIDE,YINWEIZHEIBUSHIYIGELINGRENMANYIDESHUZI。QISHIRIBENZAIZHIZAOYEFANGMIANSHIYOUHENDUOYOUSHIDE,BIRUTAYOUFEICHANGQIANGDADE、JINGGUOLIANGHAOXUNLIANDELAODONGLI,BINGQIEYOUFEICHANGLIANGHAODEZHILIANGKOUBEI,DANSHIZAIYINGXIAOFANGMIANQUEBUNENGSHUOSHICHENGGONGDE。YIGEBIXUYAOSIKAODEWENTIJIUSHIWOMENDAODIYAOCAIQUNAZHONGMOSHI,SHIKUANERZHAIDERIBENMOSHIHAISHIXIERSHENDEMEIGUOMOSHI,BUTONGXUANZEHUIZHIJIEJUEDINGWEILAIDEJINGJISHILIHEZOUXIANG,ZAIGUSHISHANGWOMENKEYIXIANGXIANGWOMENSHIXIWANGSHANGSHENG380%,HAISHIXIWANGXIAJIANG55%。

    ZHONGGUOMEIYOUQIANGSHIPINPAI

    SUOYI,ZONGDELAISHUO,RUGUOYIGEPINPAIZAIHENDUOBUTONGLEIBIECHANPINSHANGCHUXIANDESHIHOU,ZHEIGEPINPAIBUHUICHENGWEIYIGEQIANGSHIPINPAI。FEICHANGYIHANDEJIUSHIXIANZAIDUIWOLAISHUOWOBUTAIQINGCHUJUTINAGEZHONGGUOPINPAISHIQIANGSHIDE,ZAIWODENAOHAIZHONGXIANZAIHAIMEIYOUYIGEBIJIAOQIANGSHIDEZOUBIANSHIJIEDEZHONGGUOPINPAI。SHIJISHANGZHEIJIUYIWEIZHE:WULUNZHILIANGDUOMEHAO,WULUNJIAGEDUOMEBIANYI,RUGUONIDEPINPAIZHANBUZHUJIAODEHUA,ZAIJINGJIWUTAISHANGHAISHIBUJUYOUQIANGSHI。

    JUYIGEXINGXIAOFANGMIANBIJIAOCHENGGONGDELIZIJIUSHILIANXIANG,SHENGCHANYIXILIEJIAYONGDIANNAO,WULUNTASHENGCHANDUOSHAOZHONGLEIDEGERENDIANNAO,WOJIDEYIJIANSHISHOUXIANJIZHONGYIGEJIAODIAN,BACHANPINXIANXIANGDUIDEJIZHONGHUA。RUGUOSHUOLIANXIANGJIZHONGCHANPINXIANDEHUA,KEYISHUOBUZUOTAISHIJI,ZHUYAOGUANZHUYUBIJIBENDIANNAO。

    YAOZUODEDIERJIANSHIQINGJIUSHIDAZAOQIANGSHIPINPAI,QIGEFEICHANGXIANGLIANGSHANGKOUDEMINGZI,LENOVODUIWOLAIJIANGTINGQILAIYOUDIANXIANGYIDALITIANDIANDEMINGZI。DUIYULIANXIANGLAIJIANG,WOJIDEJIANYIJIUSHIWULUNQISHENMEMINGZI,RUGUOYAODAOUMEISHICHANGDEHUA,MINGZIYIDINGYAOSHIHEOUMEISHICHANGWENHUA。DUIYULIANXIANGLAIJIANG,TAYIJINGYOUYIGEHENHAODEMINGZI,JIUSHIThinkPad,DANSHIZHEIGEMINGZIMEIYOUCHENGWEIGONGSIDEMINGZI,ZHIDAIBIAOBIJIBENCHANPINXIAN。WODEJIANYISHI,YAOBASHENGCHANLILIANGJIZHONGZAIBIJIBENCHANPINXIANSHANG,YIThinkPadZHEIGEMINGZIMINGMINGGONGSI,ZHEIYANGBIANYUOUMEISHICHANGXIAOFEIZHEJIYIHESHIBIE。

    YAOZUODEDISANJIANSHIQINGJIUSHITUXIANYIGEFEICHANGMINGXIANDETEDIAN,JIUXIANGCHEDEPINPAIHUIYOUBUTONGTEDIANYIYANG,BIRUWOERWODAIBIAOANQUAN,BENCHIDAIBIAOZUNGUIDENGDENG。DUIYUDIANNAOLAIJIANG,YIGEPINPAIYEYAODAIBIAOYIGETEDIAN,DAIBIAOYIZHONGDANYIDEPINPAINEIHAN,BIRU:RUGUOSHUOLIANXIANGDEDIANNAO,TASHIYIYUNXINGSHIJIANZHANGERZHUCHENG,BIRUNENGLIANXUYUNXINGBAGEXIAOSHI,ZAISHICHANGSHANGYIDINGHUIYOUFEICHANGTUCHUDETEDIANRANGXIAOFEIZHEJIYI。

    ZONGJIELAIJIANG,ZHONGGUOZHIZAOYEMIANLINDEYIGEXUANZEJIUSHI,WOMENSHIYAOZHIZAOCHANPIN,HAISHIYAOCHUANGZAOPINPAI。WORENWEI,WEILAISHISHUYUPINPAIDE,SUOYIWOXIWANGZHONGGUODEQIYEJIAHEGUANLICENGBAGENGDUODESHIJIANHEJINGLIFANGZAIPINPAISHANG,ERBUZAISHIYICHANPINLIANJIAQUSHENG。CHUANGZAOPINPAI,ERBUZHISHICHANPIN。

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